With nonfungible tokens (NFT) trending globally, the mouth-watering famous Turkish dessert künefe has been converted into an NFT project by the Turkish dessert brand Beyzade Künefe following a wave of inspiration from retro games such as Alien Invasion, Space Invaders, Pac-Man, Battle City, Tetris and Super Mario.
Originated in the southeastern part of Turkey, especially in the city of Hatay, künefe is a crispy, cheesy, pistachio-filled dessert that is preferred typically after dinner.
The brand aims to keep up with global trends and strives to benefit from using NFTs as a new point of contact with potential customers. It also plans to convert other products such as baklava and pistachios into NFTs.
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