Russian Federation

“Vkusno & tochka” – new name of McDonald’s in Russia


McDonald’s in Russia has a new name – Vkusno & tochka, which translates to “Tasty and that’s it”, general director of the fast food chain Oleg Paroev told reporters.

“I’m excited to introduce our new name, Vkusno & tochka,” he said.

McDonald’s suspended all 850 of its restaurants in Russia on March 14, shortly after the start of special military operation in Ukraine. On May 16, the company, whose share in the catering market reached 7%, announced its withdrawal from Russia and, through the mediation of the Russian Ministry of Industry and Trade, sold the business to a Russian owner, businessman Alexander Govor.

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