Chief executive Mark Zuckerberg announced Thursday it is rebranding the company to Meta, with its apps including Facebook, Instagram and WhatsApp operating underneath.
Zuckerberg made the announcement during the company’s Connect conference streaming Thursday.
Zuckerberg said the shift better reflects the company’s broader vision, including its push toward an “embodied internet” called the metaverse.
“Our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today let alone the future,” said Zuckerberg.